Find out where you stand
Both of these check your real website, right now, and show you what they actually found. Neither invents a number, and neither will tell you something is fine when we could not check it.
Crawler check
Asks your site the same question ChatGPT, Google, Perplexity and Claude ask it, and shows you what came back for each one.
Start here if you just want to know whether you are visible at all. It is the fastest way to find out that something in front of your site has been turning assistants away.
AI visibility grader
Whether assistants can reach you, whether your pages make sense to them once they arrive, and what to fix first, in order.
Use this when the answer to the first check was yes and you want to know what to fix next, in order.
What the grader checks
27 questions in five areas, asked of the address you give it. The last four, on speed, are shown for your visitors’ sake and are not part of the score. Anything that cannot be checked is named rather than guessed at, and left out of the score rather than counted against you, and anything that does not apply to your site is left out too.
- Can AI assistants open your site?
- Can ChatGPT read your page before showing your advert?
- Does your site tell assistants what they may read?
- Is a hidden header telling search engines to ignore you?
- Does the page let assistants quote it in full?
- Is there a list of your pages for search engines?
- Does the page have a clear title?
- Does the page describe itself in one sentence?
- Does the page point search engines at itself?
- Is there exactly one main heading?
- Does the page show a picture when someone shares it?
- Do your images say what they show?
- Do your language versions point to each other?
- Is any unfinished template text showing?
- Is enough of your writing in the page before any scripts run?
- Do your headings match how people actually ask?
- Does each question get a short, complete answer?
- Are your questions marked up so machines can find them?
- Does the page give specific facts an assistant can repeat?
- Does your site describe your business in a form machines read?
- Does your site connect you to your other profiles?
- Can a machine find your phone number and address?
- Is your business listed in Wikidata?
- How fast does it open for real visitors?
- How much does the page make a phone download first?
- Are your images sized and saved for phones?
- Do heavy extras wait until they’re needed?
What it does not check
- A lab speed test. Nothing here simulates a page load. Speed comes from Google’s Chrome UX Report, real visits on phones, when Google holds that data for your site, plus three checks read from the page itself. It is shown for your visitors’ sake and is not part of the score, because there is no evidence that speed changes what assistants say.
- A record of this. The result is held for 15 minutes, so that pressing through from the panel on the home page shows you the scan it just ran instead of running a second one at your site, and so the full report can be made from that same scan. After that it is gone. No email address is asked for and there is no history to come back to, run it again whenever you want a fresh one.
Why we give these away
Most businesses have never been told whether AI assistants can read their website, and almost nobody checks the part of ChatGPT that reads a page before showing an advert. A check that costs us a few seconds is worth more to you than a sales call, and it means anyone who does get in touch already knows what they are asking us to fix.