Amplify · Paid AI advertising
Reach people while they’re deciding.
Amplify is Crawl Nine’s paid AI advertising service. Today, that means ChatGPT Ads: clearly labelled sponsored placements shown separately from the answer.
We handle the campaign, creative, landing-page readiness, measurement and ongoing optimisation.
Media spend goes directly to OpenAI.
ChatGPT answer
Earned. Not for sale.
Sponsored
This is the paid placement Amplify manages.
01 / The distinction
You can buy the advert. You cannot buy the answer.
Advertising inside ChatGPT is clearly separated from the answer itself.
The sponsored placement can put a business in front of someone while they are exploring options or making a decision.
The answer above it is different. Paying for an advert does not buy a recommendation, raise an organic position or influence what ChatGPT says.
That distinction matters enough for us to put it near the top of the page.
Earned
- Answer
- Discover
- Cannot be purchased
Paid
- Sponsored
- Amplify
- Runs while media is funded
Paid reach and earned visibility are different jobs. Crawl Nine does both, but we never pretend they are the same thing.
02 / Context
This isn’t Google Ads with a different logo.
Traditional search advertising often begins with the words somebody typed.
Advertising inside ChatGPT can work with richer context: what the conversation is about, what the person appears to be trying to accomplish, the advert itself and the page it leads to.
Advertisers can also provide context hints to help describe the conversations where an offer may be relevant.
That changes the work.
What that costs is a test budget spent before anybody knows whether the channel fits.
The campaign still needs bidding, creative, measurement and optimisation, but relevance has to survive the journey from conversation to advert to landing page.
- Conversation
- Intent
- Relevance
- Sponsored placement
- Landing page
- Conversion
The advert is only one part of the system.
03 / The work
From eligibility to the result after the click.
Amplify is campaign management, not simply uploading an advert and waiting.
Fit + eligibility
Before planning spend, we check whether the business, market and offer fit the current advertising rules and whether the economics justify testing the channel.
Account + campaign
We help structure the advertiser account, campaign objective, budget, bids, ad groups and the contextual signals available for the campaign.
Measurement
We configure the supported measurement needed to understand what happens after someone clicks, using platform conversion measurement and normal website analytics where appropriate.
Creative
We develop headlines, descriptions, imagery and variations around real buying situations rather than repeating one advert indefinitely.
Landing-page readiness
We check whether the destination is fast, readable, relevant and capable of turning the click into the intended action. If the existing page works, we use it. If minor changes are needed within the agreed Amplify scope, we make them. A substantial new landing page or website project is quoted separately.
Optimisation
We review delivery, bids, spend, creative and conversion signals, then adjust what the evidence says needs changing.
04 / Measure
A click isn’t the result.
The useful question is what happened after it.
ChatGPT Ads can report campaign signals such as impressions, clicks, spend, click-through rate and cost. Where conversion measurement is available, we connect advertising activity to the action the business actually cares about.
- Lead
- Booking
- Sign-up
- Purchase
- Application
We then compare media cost with the outcomes it produced.
- Impression
- Click
- Page
- Action
- Cost / outcome
We don’t promise a return before the data exists.
05 / The destination
The advert can do its job and the page can still lose the customer.
Paid traffic magnifies whatever happens after the click. If the page is slow, vague, difficult to use or disconnected from the advert, buying more traffic does not repair the problem.
That does not mean you automatically need a new website. We check the existing destination first. If it can support the campaign, use it. If it needs repair, fix what matters. If it genuinely needs something larger, we’ll explain why before proposing it.
We don’t manufacture a website problem to sell you a website.
06 / Pricing
What Amplify costs
First 30 days
From$2,500
Launch + first month of management
We check fit, prepare the account and measurement, build the initial campaign and creative, validate the destination, launch and manage the first 30 days.
Ongoing
From$1,500/ month
Campaign management
Ongoing optimisation, creative testing, measurement and reporting after the first 30 days.
Media budget
Paid directly to OpenAI
Your advertising budget sits in your advertiser account and is billed by OpenAI. Crawl Nine’s fee is separate and we do not mark up the media spend.
Larger accounts, multiple markets, additional campaigns or heavier creative requirements are quoted at a fixed price before work starts.
Launch, learn, optimise.
Month one and the months after it are one sequence, not two packages to choose between.
- Launch
- Learn
- Optimise
07 / CRWL9 System
Earn the answer. Buy additional reach.
Discover works on earned search and AI visibility. Amplify manages paid placement. One cannot purchase the other.
07
Crawl
Discover
Make important information accessible.
08
Answer
Discover
Improve unpaid visibility and how the business is understood.
09
Acquire
Amplify
Add paid reach inside supported AI advertising environments.
Two routes to visibility. One system around the business.
08 / Questions
AI advertising, without the mystery.
What is Amplify?
Amplify is Crawl Nine’s paid AI advertising service. Today the primary channel is ChatGPT Ads. We handle campaign setup, creative, landing-page readiness, measurement and ongoing optimisation, while the advertiser owns the account and pays the media budget directly to the platform.
What are ChatGPT Ads?
ChatGPT Ads are clearly labelled sponsored placements shown separately from ChatGPT’s answers. They allow advertisers to reach people while they explore options and make decisions. Buying an advert does not influence the answer ChatGPT gives.
Can you pay ChatGPT to recommend my business?
No. The sponsored placement can be purchased through the advertising system. The recommendation or answer itself cannot. Advertising and unpaid AI visibility are separate, which is why Crawl Nine separates Amplify from Discover.
How much does Amplify cost?
The first 30 days start from $2,500 and include launch work plus the first month of campaign management. Ongoing management then starts from $1,500 per month. The media budget is separate and paid directly to OpenAI through the advertiser’s own account. Larger or more complex accounts receive a fixed quote before work begins.
How much should I spend on the adverts?
There is no useful universal answer. The right test budget depends on the market, customer value, campaign objective, competition and how much data is needed to make a sensible decision. We recommend the media budget after reviewing the economics rather than inventing one number for every business.
Can my business advertise on ChatGPT?
It depends on the business category, advertising market and current OpenAI policies. Availability and eligibility continue to change as the platform develops. We check the current rules before recommending a launch so you do not commit campaign work before knowing whether the business can advertise.
Do I need a new landing page?
Not automatically. We check the existing destination first. If it is fast, relevant, measurable and capable of converting the traffic, we can use it. Minor campaign-specific improvements may sit inside the agreed Amplify scope. A substantial new landing page or wider website project is quoted separately.
Platform guide
Want the detail on ChatGPT Ads?
We maintain a separate guide to how ChatGPT advertising works: availability, campaign mechanics, measurement, eligibility and the platform changes that matter to advertisers.
09 / Start
Find out whether the channel deserves your money
Before you spend it.
Start with the site and the offer. We’ll check the foundation, current advertising fit and what would need to be ready before a campaign launches.
First 30 days from $2,500 · then from $1,500/mo · media separate